The  podcast "Get Better Results For ZERO Costs" by Chemcoolweb Web Design argues that optimizing a Google Business Profile is a more effective and cost-efficient way to increase visibility and sales than using Google Ads. The podcast emphasizes that while Google Ads can provide immediate results, they are expensive and offer little control over costs. In contrast, optimizing a Google Business Profile is free and can lead to lasting, organic results. The podcast provides a free workflow guide to help viewers determine when Google Ads might be appropriate and offers steps to improve a Google Business Profile, ultimately guiding visitors toward achieving higher rankings and saving money on advertising.