The provided text is a guide on how to add keywords to a Google Business Profile to enhance local SEO. It explains the importance of keywords in aligning with search intent and explores different types of keywords, including local, service/product-based, and long-tail vs. short-tail. The guide then provides specific tips on strategically incorporating keywords into key sections of a Google Business Profile, such as the business name, description, categories, products and services, and business attributes. It emphasizes the importance of adhering to Google's guidelines to avoid penalties while maximizing visibility and attracting relevant customers.