This embedded podcast from "Ranking Academy" focuses on the Google Business Profile (GBP) features that directly impact a business's search ranking. The podcast highlights the importance of accurate business categories, a business name that includes relevant keywords, consistent reviews, and a website link that matches the business's primary category. It also emphasizes the value of adding services offered, accurate business hours, and identity attributes such as ownership type. While the podcast acknowledges that all GBP features contribute to a business's overall ranking, it concentrates on the specific features that directly influence a business's position on Google Maps and search results.